Judge & Speaker – Idea Platform
Vassiliki Argyropoulou is a branding and digital design expert with over 15 years of experience. Since 2015, she has been part of Relevance Digital Agency, where she founded and now co-leads the agency’s Creative Team, driving strategy and design across a wide range of industries. Earlier in her career, she worked at leading creative studios such as Mousegraphics and Designers United, experiences that shaped her design sensibility and deepened her understanding of how thoughtful, well-crafted visuals can elevate a business.
She has collaborated with clients such as the Myconian Collection, Avis, Europcar, Athens Yachts, Volvo, Plaisio, and UNICEF, as well as startups like Ethersense, Guest Smart, Okto Pay, and Vyoo. Her work blends strategic thinking with visual clarity, developing identities and experiences that resonate with audiences.
Vassiliki holds an MA in Graphic Design from Nottingham Trent University, a foundation that supports her strategic thinking across creative direction, visual systems, and brand storytelling.