George Kontaxis is a CEO & Co-founder, focused on driving innovation at the intersection of technology, strategy, and commercial growth. He leads Vivestia, a multi-award-winning platform redefining travel through validated 3D Virtual Tours, enhancing booking confidence and digital engagement.

He brings experience across product, strategy, and operations, having served as Senior Product Manager at Shell Licensee SA, where he led new product initiatives and go-to-market execution. Previously, he worked as a Management Consultant at PwC, contributing to large-scale projects in supply chain and logistics for organizations including Coca-Cola HBC.

His approach combines structured thinking with strong execution, enabling alignment across teams, simplifying complexity, and delivering measurable outcomes.

He holds a Master in Management from the University of St Andrews and an MEng in Mechanical Engineering & Aeronautics from the University of Patras.