WhenWines
Operations Management, Experiences | 9th Cycle

WhenWines helps wineries bring scattered visit requests, availability, guest information and tasting feedback into one place, turning fragmented operations into smoother experiences, stronger relationships and smarter decisions.

WhenWines
Detailed presentation

WhenWines is an operational platform for wineries that brings visit requests, availability, guest information and tasting feedback into one place. Instead of managing communication across phone calls, email, messaging apps and other channels, winery teams gain a clear view of every visitor journey, from first contact to post-visit feedback. This helps them save time, reduce missed opportunities and build stronger relationships with guests. Starting with winery visitor operations, WhenWines also creates the foundation for richer visitor insight, smarter follow-up and a more connected wine tourism ecosystem.

The problem

Wine tourism visits are often managed through a fragmented mix of phone calls, emails, messaging apps, social media, hotel referrals and other channels. For wineries, this creates unnecessary operational friction: requests can be missed, availability is harder to coordinate, visitor information remains scattered and follow-up becomes inconsistent. At the same time, wineries often lack a clear, continuous view of each guest journey, from the initial enquiry to the visit itself and the feedback that follows.

This makes it harder to understand demand, improve the visitor experience and build long-term relationships with guests. The result is a process that depends heavily on manual coordination and individual staff knowledge, limiting efficiency and making valuable visitor data difficult to use in a structured way.

Our Proposal

WhenWines gives wineries a single operational layer for managing the visitor journey, from the first inquiry to the follow-up after a tasting. It brings requests from multiple channels into one place, combines them with availability and guest information, and creates a structured record of each visit. After the experience, tasting feedback becomes more than a comment: it can enrich the visitor profile, reveal preferences and support more relevant follow-up, recommendations and future sales opportunities.

For the winery, this means less manual coordination, fewer missed requests and clearer insight into demand and visitor behaviour. Over time, the same structured data can also support a wider wine-tourism ecosystem, helping wineries, routes, destinations and tourism partners understand visitor flows and collaborate more effectively.

WhenWines starts with winery operations today, while building the intelligence layer for tomorrow.

The Team
Peter Jason Gould
Peter Jason Gould
Product & Technical Lead
Peter Jason Gould is the founder of WhenWines and leads product and technology. He is a Senior Software Engineer with experience in software development, machine learning, data analysis... ...

Peter Jason Gould is the founder of WhenWines and leads product and technology. He is a Senior Software Engineer with experience in software development, machine learning, data analysis and cloud systems. His focus is on translating operational problems into practical digital products and shaping the technical strategy, product development and long-term evolution of the WhenWines platform.

Read More ▼
Alexandra Astrid Papanikou
Alexandra Astrid Papanikou
Market Access & Field Validation Lead
Alexandra Astrid Papanikou is co-founder of WhenWines and leads market access and validation. With a background in cultural heritage, she brings strong communication, research and stake... ...

Alexandra Astrid Papanikou is co-founder of WhenWines and leads market access and validation. With a background in cultural heritage, she brings strong communication, research and stakeholder engagement skills. At WhenWines, she focuses on market research, industry relationships and validating the platform with wineries and partners across the wine-tourism ecosystem.

Read More ▼
Contact Information