ArtStay places rotating, curated original art by Greek artists into boutique hotels on a monthly subscription: zero upfront cost, guests can buy via QR, and hotels can own the work.
ArtStay is a B2B platform that places rotating collections of original Greek contemporary art into boutique hotels through a monthly subscription plus a per-artwork rental fee: no upfront capital required. AI-assisted curation matches each hotel's aesthetic to a shortlist of works; collections rotate twice a year via specialist art transport, with insurance included throughout.
A QR code beside every piece tells the artist's story and lets guests buy directly, with a share of each sale returning to the hotel. Once cumulative rentals reach 130% of a work's value, the hotel may keep it, permanently, at no extra cost.
Greek hotels compete in an increasingly crowded, design-conscious market where differentiation is hard to sustain. Despite heavy investment in interiors, most wall space still carries generic decorative prints, bought once as a capital cost and left unchanged for years, even as everything else in the room gets refreshed. Guest expectations keep rising: six in ten travellers actively seek an authentic local experience, something generic printed art cannot credibly deliver.
On the other hand, Greek contemporary artists outside a handful of Athens galleries have no structured commercial channel into hospitality, no recurring income, and no reliable way to reach the guests who pass through these spaces every day. Both sides are underserved by the same gap: no B2B channel connects original Greek art to the hotels that could showcase it, and no mechanism lets that art earn its place financially instead of sitting as a one-off sunk cost.
ArtStay closes that gap from both sides at once. Hotels subscribe to a curated, rotating collection of original Greek art for a fixed monthly platform fee plus a per-artwork rental, typically around €45 per room per month, with zero upfront capital and insurance included throughout.
AI-assisted curation matches each work to the hotel's aesthetic; the collection rotates twice a year via specialist art transport, so the property feels renewed without any effort from staff. Every piece carries a QR code linking to the artist's story, and any guest can buy it on the spot, with a share of the sale returning to the hotel.
Artists keep 65% of rental income, the highest split we have found in the market, giving them a recurring income stream instead of a single gallery sale. Once cumulative rentals reach 130% of a work's value, the hotel may keep it permanently, at no extra cost.
